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N.B. I have a strong conflict of interest in this conversation, will leave the reason as an exercise for the reader to figure out.

Amazon have launched more successful non-core businesses than any other big tech company. I suspect there's a belief throughout the company that qualities of the culture that lead to high attrition rates are the same qualities that breed revenue growth and success. In turn, that explains the reluctance to address those issues.



Could some of that simply be because Amazon has always had non-tech competencies?

Microsoft, Google, Facebook, etc. Those have always been pure tech plays. Amazon started out competing with Barnes and Noble.

But yes, I get what you mean. Companies are very reluctant to change the secret sauce.


This is a great point - the non-tech scaling aspect and intense customer focus contributes to the different culture.




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