After seeing this second ad in this new microsoft ad campaign i'm definitely looking forward to the next installment. These are pretty funny and entertaining.
All things considered I think a lot of us are overanalyzing these ads. This is a $300 million ad account with crispin + porter + bogusky arguably one of the best ad agencies around. The size of this account ensures that this campaign will stretch over a year or more. I think the overall messege they are going for is fun. Microsoft isn't going to try to win this in the "cool and hip" area, so they are going for the "fun and useful". After this campaign runs for awhile you may have people looking at their pcs as fun ("I can play all my games on a pc but not a mac") and useful ("wow! pcs are everywhere, I know how to use a computer thats everywhere"). While I myself tend to overanylyze the underlying messages with these ads, I have to remember in doing so that just yesterday my mom was talking about how funny the shoe ad was and couldn't wait to check out the new one, so for the average consumer these ads will hit their target over time.
All things considered I think a lot of us are overanalyzing these ads. This is a $300 million ad account with crispin + porter + bogusky arguably one of the best ad agencies around. The size of this account ensures that this campaign will stretch over a year or more. I think the overall messege they are going for is fun. Microsoft isn't going to try to win this in the "cool and hip" area, so they are going for the "fun and useful". After this campaign runs for awhile you may have people looking at their pcs as fun ("I can play all my games on a pc but not a mac") and useful ("wow! pcs are everywhere, I know how to use a computer thats everywhere"). While I myself tend to overanylyze the underlying messages with these ads, I have to remember in doing so that just yesterday my mom was talking about how funny the shoe ad was and couldn't wait to check out the new one, so for the average consumer these ads will hit their target over time.