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It's a branding thing for the whole company. The idea is to slightly reduce the ickiness some people feel when the name comes up. Not to directly sell anything.


Or, like, it's reintroducing the company to the world. "Now with less evil!"


Sounds like something from Futurama.


Yes, Microsoft = Mom's Robots. In the public eye, try to portray yourself as likable. While behind closed doors, the real Microsoft is revealed.

Remember, at Microsoft, all buttons retaliate.




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