On: Apple's privacy push cost Meta $10B

[onlyrealcuzzo]

iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things.

Android Users spend similar amounts as iOS users on everything besides apps.

Even in-app purchases for games isn't "many many times more" - it's close to 2x.

[scarface74 → onlyrealcuzzo]

How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents

[onlyrealcuzzo → scarface74]

It's not "many many times" higher...

It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/i....

[scarface74 → onlyrealcuzzo]

That 40% gives you a lot more discretionary spending ability …