You're right. After going back and re-reading, that's what the author of the article is saying. So now I simply think he's got a really bad example, and is drawing the wrong lesson.
There are several lessons to learn, and to my way of thinking, it's all completely screwed, and I've learned something else.
I'll just chime in and say I quite like your reading of it and think it's a great point.
Regarding my intent: that video is the example to zoom in on the uncomfortable feeling of allowing someone to misunderstand you while you get to where you're going (which in the comedian's case is the punchline, the entrepreneur's case is better customer understanding).
There are several lessons to learn, and to my way of thinking, it's all completely screwed, and I've learned something else.
Above all - be clear.