It's an interesting differentiation strategy though, and while cars are becoming more and more similar along some axis, there is a distinct different segmentation between manufacturers.
When shopping for minivans, they all "have" comparable features. But
Manufacturer A base model has no advanced safety features; you need to buy $10k of leather seats and chrome highlights to get them.
Manufacturer B offers a $2k safety pack to any and all levels.
Manufacturer C simply has those same safety features across all levels.
Similarly, features such as Android/Apple Car/Auto play; or Sirius XM; etc. The bundling strategy is completely different across manufacturers.
For us, the last three practical family cars we bought (as opposed to cars of desire:), were hugely influenced by which manufacturer had a bundling/segmentation/feature strategy that worked for us.
When shopping for minivans, they all "have" comparable features. But
Manufacturer A base model has no advanced safety features; you need to buy $10k of leather seats and chrome highlights to get them.
Manufacturer B offers a $2k safety pack to any and all levels.
Manufacturer C simply has those same safety features across all levels.
Similarly, features such as Android/Apple Car/Auto play; or Sirius XM; etc. The bundling strategy is completely different across manufacturers.
For us, the last three practical family cars we bought (as opposed to cars of desire:), were hugely influenced by which manufacturer had a bundling/segmentation/feature strategy that worked for us.