You can publish applications yourself using an enterprise certificate. You have to host and distribute it, although MDM systems can do this for you and roll it out to all your users automatically.
You can also publish on the App Store, but only make it visible / available to specific customers where they buy seats in bulk and get redemption codes for people to install through the App Store.
This seems like a bit of a simplification of the second approach.
You can also publish on the App Store, but only make it visible / available to specific customers where they buy seats in bulk and get redemption codes for people to install through the App Store.
This seems like a bit of a simplification of the second approach.