Hacker News new | past | comments | ask | show | jobs | submit login
Persuasive design: we tested the decoy effect on our pricing page (usabilla.com)
7 points by carriermonk on Sept 15, 2011 | hide | past | favorite | 1 comment



This didn't test the decoy effect, it tested bad pricing on the low end and tested price sensitivity on the high end.

Conclusion: frugal users avoid bad prices, high end users are less price sensitive.

Would be interested to see an actual "decoy" test.




Join us for AI Startup School this June 16-17 in San Francisco!

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: