looks like the result of continuous a/b testing results... change one thing, dep... | Hacker News

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		imajes on Sept 15, 2011 \| parent \| context \| favorite \| on: 37signals.com - Evolution of a homepage looks like the result of continuous a/b testing results... change one thing, deploy to some people, capture funnel change, rinse, repeat.

jasonfried on Sept 15, 2011 [–]

None of the changes here were due to a/b testing. This is just the initial design process + internal iteration.

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