I would like to get more into the topic of sales psychology and get a better connection with my clients but have no idea which books/sources are worth it and which to choose first. Do you have any recommendations? Particularly I'm looking for books but any other sources will be appreciated :)
I'd try shadowing your clients. Have discussions/sessions with them on occasion where you investigate their goals, what benefits your service brings to them, and any frustrations that they have generally in hitting their goals.
"The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products" by Travis Lowdermilk and Jessica Rich might be a good option for what you're trying to accomplish
A lot of sales books teach Jedi mind tricks and "tricks to close" and crap like that. This is much more practical. It walks you through a customer's buying process and shows how you can map that to your sales process. I find that making a better connection with my clients comes from putting their best interest first and being a good person. No need for psychology or tricks. Once you understand the buying process, and you understand the products/services you're selling, you're good to go.
Thank you for the advice, will also note that. I think that's my problem as well, making a true connection with my clients..
Thanks for the book recommendation :)
"The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products" by Travis Lowdermilk and Jessica Rich might be a good option for what you're trying to accomplish