You probably should have chosen somebody who wasn't a complete douche bag to make your example. Joe Biden cussing like that makes him look like a complete fool. I am all for cussing when situation is right, but this (and Biden's mockery) is just vulgar for the sake of being vulgar. There is a time and a place for vulgarity, press releases is not one of them. It just makes you look foolish, easily manipulated emotionally, and unprofessional in my eyes.