Segment is similarly weird. They were building EdTech and then decided that this boilerplate file called analytics.js was the coolest thing they had built and they pivoted the company around that.
I don't know Segment, but EdTech is all about analytics. Everyone wants hyperspecific data, e.g. do students who attend the first three lectures do better than students who didn't do that, but were there the last lecture?
So not so surprising, "from a certain point of view" [0].
Ok, good point. I think their analytics.js was just tracking website usage, but you're probably right that they were planning on deep-inspecting that data in the way you suggest.
