My hunch is that they'll hit the low price point by selling it at a loss, with the expectation that it will be worth it in the long run as a marketing effort for Broadcom. That seems a little skeezy to me.
On the other hand, there could be a lot worse marketing efforts than flooding schools with cheap Linux boards.
[Edit: see response below from liz_upton, who convinces me I'm wrong. I do still think it's weird that they're "having a hell of a time" distinguishing themselves from Broadcom, but haven't tried removing the Broadcom logo from their product yet. If I were really a conspiracy theorist, I would point out the Broadcom logo is a sinc function, and the integral of sinc is pi. But that would be crazy!]
Our director does work for Broadcom, which meant that we were able to get a foot in the door to discuss buying chips from them in much smaller numbers than they're usually prepared to sell people (their normal sales to a single customer are in the tens of millions range) once we'd explained the aims of the charity. They did allow to use their parts library to make the alpha boards which you can see in the video. Outside that, we're not receiving any other help from them (we source all our own parts for the final boards). All of us have day jobs and are doing all our Raspberry Pi work on a volunteer basis because we believe it's a project that can make a real difference. (I'm volunteering full-time - I'm freelance, so I've been able to put other work aside for at least the rest of the year.)
We're not selling at a loss. This isn't a Broadcom marketing exercise. Our relationship with Broadcom is one of customer/supplier - and that's it.
Would you consider open sourcing your design, so the rest of the community could build on your efforts?
Additionally, having a schematic would make OS development a lot easier. The information can be obtained from the currently published source code, or at $25 it would be cheap to sacrifice one to a hot-air gun and generate some schematics.
Besides, you have no reason not to. Couldn't hurt, right? And it would make the open hardware community promote you even more.
Please seriously consider doing this. :)
Since when has it been wrong to promote your product by taking a loss?
However, liz_upton claims that they really aren't part of Broadcom, despite the logo on the board. If they're really just a bunch of volunteers supporting Linux in education, they have my support 100%.