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1) Innovate: You need to innovate. I doubt people will be excited to talk about a new social network that is just a Facebook clone.

2) Try to get free press: For SyncPad (not technically a web app) we always tried to do things worth writing like that video with 40 iPads in drawing in sync (http://blog.mysyncpad.com/post/4293113601/syncpad-on-40-ipad...).

3) Care about your customers: You'd be surprise how quickly the word spread about your product if you offer awesome customer support.




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