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I don't think it's true that nobody would pay to learn it. A friend made significant money as a dota tutor, and there's whole sites full of people selling tutoring time https://www.superprof.com/lessons/gaming/united-states/. Similarly, people pay for cheats/unlocks/walkthroughs.



Metafy is a big one too. But notably people are largely willing to pay if the game is played competitively. For single-player games, not so much.




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