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This really isn't fair. Since we also consist of the demographic least likely to actually click on ads. Since impressions bring in such small amounts of revenue compared to clicks we're really not shitting the scales very much. In the end advertisers have found it an effective strategy at reaching people /not/ in our demographic.


Being a small demographic that isn't the primary income for many sites doesn't justify taking away their income.

While I agree that hackers often don't click ads some do - particularly if the ads are targeted to this demographic. In this respect it's noteworthy that sites such as Reddit and Slashdot derive their income from showing ads. And their primary audience is hackers.




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