I'm sure they have actual data that strongly points to Netflix cutting into their margins. They could have asked for more money, but that would probably mean longer agreements, pushing them out to 2015 or 2016, by which time I'm sure they'll want to have a more direct customer relationship.
Only a small fraction of Netflix subscribers are cord cutters. They will undoubtedly see a benefit (short term) of this move. Long term internet TV is going to be a lot like cable TV is today. There won't be aggregator services. Starz will have it's own "app" on all of these boxes that you subscribe to outside of Netflix. NBC will probably have their own as well. CBS will be one of the last holdouts, their audience is old enough that the internet is having a softer affect.
Us early adopters have had it really good for the last few years, surely you didn't think it was going to continue? Surely you didn't think you'd be getting a large and continually growing catalog of movies (many of which are fairly recent) for only $8 a month forever? Like it or not but businesses like Starz hold all of the cards.
They don't hold shit. If it isn't more convenient to use their service than it is to get the content for free, they lose. Netflix is there, but just barely.
Only a small fraction of Netflix subscribers are cord cutters. They will undoubtedly see a benefit (short term) of this move. Long term internet TV is going to be a lot like cable TV is today. There won't be aggregator services. Starz will have it's own "app" on all of these boxes that you subscribe to outside of Netflix. NBC will probably have their own as well. CBS will be one of the last holdouts, their audience is old enough that the internet is having a softer affect.
Us early adopters have had it really good for the last few years, surely you didn't think it was going to continue? Surely you didn't think you'd be getting a large and continually growing catalog of movies (many of which are fairly recent) for only $8 a month forever? Like it or not but businesses like Starz hold all of the cards.