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Particularly the business often doesn't want to take on the goal of improved performance when good-enough will suffice. Which can often make sense when you factor in increase development costs, reduced flexibility/maintainability, and reduced ability to recruit for people with the skillset to work on such things.

Then again, performance is often a feature in itself. In some cases it can open whole new areas of potential business. Often times it isn't even particularly hard to achieve, it just requires decent engineering practices.

Unfortunately good engineering practices can be hard to find/hire for, especially among a development community/culture that hasn't had to bother caring about performance for a long time.



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