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My father incites me to apologize often for saying true things that aren’t nice. There are two approaches, and I believe you are pointing something correct. If you apologize on any aspect, it is a well-known effect that you entirely revoke your legitimacy from the group. In the woke culture for example, the first who apologize has to also quit and lose its career entirely, it’s a recurring problem. The second approach is never to apologize. It’s annoying, but it keeps people in check. It’s an attribute of real power: making huge visible mistakes and not having to say something about it. And this is what wins in our current culture. People will accept your authority and you will avoid being the scapegoat, people will criticize a bit but much less (and that it the surprising effect) than if you say “I’m sorry”. The looks of an apology seems to trigger a reaction of entire reject from the group, even if your words were carefully measured and balanced.

I empathize that you’ve lost your business to this. I sounded like you would instill an awesome culture where people recognize mistakes…




"If you apologize on any aspect, it is a well-known effect that you entirely revoke your legitimacy from the group"

Modern approach to civil conflict. Maybe there should be a focus-group that teaches employees to acknowledge ("to own", as they preach) their mistakes?


It's not about how they do it but about what are the consequences.




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