Yeah, there's still value in Amazon reviews despite the noise. If you take the time to just sit there and read through them one by one, you can definitely learn things about the product. Obviously you skip over the trash "ya this product great, exactly what I needed" stuff. If you just read the long, multi-paragraph ones you effectively eliminate the fake stuff, because fake reviews don't get paid more for being longer. Long ones tend to have detailed discussion of actually product function and/or appearance, and THAT'S where you find the the product's potential shortcomings.
I've read some of these multi-paragraph reviews, and I'm not impressed there either. Some of them read as if they are a frustrated author that could never get published and now spends their time practicing prose searching for likes (similar to yelp). Some sound like GPT3 drivel. Some sound even worse.
Two and four star reviews are worth focusing on too. Vendors don't, for the most part, pay for four star reviews, and review-bombing idiots or people upset the delivery was late don't tend to offer two star reviews
