Spending 2y on a Startup

Two thoughts after building for 2 years.

I think they apply to life in general ... Anyway.

1. Being more pragmatic.

Expecting to sacrifice a lot of your idea for the customer. We started out with this experimental exotic usecase for "serverless" tech (you can see the old posts on my profile) we thought was really cool. But people kept using it to host their web apps. Eventually we built a product for that.

Imagine engineers at Apple or Samsung. They spend years on building groundbreaking batteries and chipsets. And then people use their phones mostly for TikTok.

2. Doing what already has been done.

There's this trend in startups to reinvent the wheel. In the beginning it's very exciting ("We'll hire differently, and we'll give stock differently..."). But it gets tiring, and after a year you just want things to work.

Imagine you're going fishing. You wouldn't invent a new pole, a new camping chair, and a new way of catching fish. You would mostly use what is proven. Company-building is similar.

Let me know your thoughts Jakob (building lightbottle.dev)