> NFTs basically allow you to ignore copyright, as the NFT proves that no "copy" in the traditional sense took place, as you already owned the content. So you no longer are required to get your movie from the rights holder, you can get it from anybody that has a copy.
I think this is the core misunderstanding which makes NFTs appear useful. NFTs in fact do not allow you to ignore copyright and NFTs do not show ownership unless there's a separate contract conveying legal rights to the current NFT holder. That's why the entire scenario outlined doesn't work: if Amazon goes out of business, I can show Apple my receipts (PKI signed or not) but whether Apple will grant me the ability to get a copy comes down to the legal terms under which I licensed a copy from Amazon and what Apple has negotiated with the actual owner.
If those parties want to allow me to do this — as, for example, they did with Movies Anywhere — they don't need a blockchain because the key legal requirement is Amazon originally saying they sold me a license.
If the owner doesn't want to add a transfer clause which wasn't already there, or allows Apple to charge me a transfer fee, an NFT again does nothing to change the situation because legally I do not have any right to the content: what I bought was permission to use Amazon's service to display it.
I think this is the core misunderstanding which makes NFTs appear useful. NFTs in fact do not allow you to ignore copyright and NFTs do not show ownership unless there's a separate contract conveying legal rights to the current NFT holder. That's why the entire scenario outlined doesn't work: if Amazon goes out of business, I can show Apple my receipts (PKI signed or not) but whether Apple will grant me the ability to get a copy comes down to the legal terms under which I licensed a copy from Amazon and what Apple has negotiated with the actual owner.
If those parties want to allow me to do this — as, for example, they did with Movies Anywhere — they don't need a blockchain because the key legal requirement is Amazon originally saying they sold me a license.
If the owner doesn't want to add a transfer clause which wasn't already there, or allows Apple to charge me a transfer fee, an NFT again does nothing to change the situation because legally I do not have any right to the content: what I bought was permission to use Amazon's service to display it.