I think the removal of the Dislike shows one of the key problems of Social Media. They want to act as old school broadcasters in the information age. The Dislike button made companies immediately aware of the success of a campaign, something that terrified the heads of marketing.
The idea is that once you remove the risk of executives to be exposed to bad publicity will go away. I don't think it will work but it shows the users are not the real clients, the users are the product.
The button will still be there but only the creators will be able to see the numbers, so it won't affect companies' ability to be aware whether their campaign was successful or not.
How much closer toward the shade did society move when reddit removed dislike counts? Did we move away from the shade when YouTube introduced them in the first place? Is adding and then removing net neutral? So many questions about this hyperbole...
The idea is that once you remove the risk of executives to be exposed to bad publicity will go away. I don't think it will work but it shows the users are not the real clients, the users are the product.