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Huh? "Doomscroll" is a neologism. However, trademarks generally have a "scope of protection" to apply to the goods and services that your company is involved with. See:

https://www.uspto.gov/trademarks/basics/scope-protection

It seems that you're objecting to "common collactions." Do you mean common words used together? Like "General Electric" or "Master Card" or "Mountain Dew?"

It's also very common for people to file an objection to a Trademark registration. We've had SAP and other companies do it to us. The marks get granted anyway. It's just something Big Company lawyers to do get more billable hours.




The issue is that trademarking a single word like "doom" creates problems for the millions of possible uses for that word.

Trademarks should not be basic units of common language. They shouldn't ever be single words (doom, apple, meta, square, etc), because single words are basic language building blocks. There ought to be a requirement that trademarks are reasonably unique to the company (Doom Inc. Apple Inc, etc). The onus should be on the trademarker to avoid entanglement with typical language use. It's unacceptable for a videogame franchise to encumber the word doom like this.

I believe the comment you're replying to is including "common collactions" for the same reason. It shouldn't be possible to trademark groups of words in common use with established meaning.


I believe Ludwig just means that "Doom" shouldn't have such widespread protection. The fact that Id went after “Maryland Doom Fest” and a podcast titled “Garden of Doom.” seems a bit absurd to me.


“Doom” is not a neologism.

> However, trademarks generally have a "scope of protection" to apply to the goods and services that your company is involved with.

It doesn’t matter, the broadness of similar words and expressions is simply too big.

> Do you mean common words used together?

Words that are commonly used together.

>"General Electric" or "Master Card" or "Mountain Dew?"

As far as I know none of them are common collocations.

> It's just something Big Company lawyers to do get more billable hours.

Yeah, so it would be good to reduce the potential overlap of copyrights. Also, it is ridiculous to live in a world where some companies hold rights to use everyday expressions and ban other companies from using them.


> it would be good to reduce the potential overlap of copyrights

??? I'm not sure I understand. Were we talking about copyrights?




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