This guy is going to blow the 20 mil trying to get people to download his browser extension instead of actually making a search engine or whatever it's supposed to be
The saddest bit is that when it does end up failing, he will have convinced himself it's because:
1) "competing with a $2tr company is hard"
2) "people were too dumb to be able to immediately make it their default navbar search engine"
3) "We made a super easy extension to let people install it before trying it! We even open sourced it! Clearly, people don't care enough about privacy yet. It's not my philosophy or my PR approach, it's the users that suck. I hope the target audience for my next genius idea isn't as stupid and lazy as this one was!"