Paradoxically, one of the most aggressively (guerilla) simple marketing campaigns runs directly contrary to the whole idea of making a blog entry to try and "inform" people on how to be aggressive when marketing:
Just do it. - Nike
The reason I say all that: more and more companies are trying to be viral, trying to be guerilla, jumping into social niche markets without really knowing how to target users, then slapping the word "viral" or "social" in front of it. Read my words over and over, print them out if you have to:
IT'S NOT VIRAL/GUERRILLA/SOCIAL MARKETING JUST BECAUSE YOU SAY IT IS.
Hosting a non-conformist event, creating a t-shirt, entering contests, blogging just for the sake of doing them, and then calling it marketing wont work. These are all organic things, people flock to these events because they are genuinely interested in your message, not the way you convey it. You should host a non-conformist event because you truly run against the grain, you truly love your work to the point where it's non conformist simply because you love doing it your way.
You should create a T-Shirt for people to wear because your company designer is really good at what he does and he wants other people to see his work. If you're going to slap a corporate logo on there, it shouldn't LOOK like a corporate logo because your designer should have the artistic freedom and ability to stylize it and make it something people actually want to wear. Folks shouldn't walk around with your t-shirt and simultaneously look like a PR rep.
Just do it. - Nike
The reason I say all that: more and more companies are trying to be viral, trying to be guerilla, jumping into social niche markets without really knowing how to target users, then slapping the word "viral" or "social" in front of it. Read my words over and over, print them out if you have to:
IT'S NOT VIRAL/GUERRILLA/SOCIAL MARKETING JUST BECAUSE YOU SAY IT IS.
Hosting a non-conformist event, creating a t-shirt, entering contests, blogging just for the sake of doing them, and then calling it marketing wont work. These are all organic things, people flock to these events because they are genuinely interested in your message, not the way you convey it. You should host a non-conformist event because you truly run against the grain, you truly love your work to the point where it's non conformist simply because you love doing it your way.
You should create a T-Shirt for people to wear because your company designer is really good at what he does and he wants other people to see his work. If you're going to slap a corporate logo on there, it shouldn't LOOK like a corporate logo because your designer should have the artistic freedom and ability to stylize it and make it something people actually want to wear. Folks shouldn't walk around with your t-shirt and simultaneously look like a PR rep.
Just do it, but don't do it because you can.