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> Touch Bar? This was nothing more than adding expense to raise the ASP (Average Selling Price) of Macbooks, that had fallen precipitously low from a shareholder perspective because of the superb value-for-money proposition that was the 13" Macbook Air.

If customers don't like the Touch Bar, how does this make any sense? If pro users will pay (made-up number) $2000 for a MacBook Pro regardless of whether or not it has a Touch Bar because it comes with the CPU/GPU they want, adding a Touch Bar just decreases the margin.

If the MacBook Air is a better value-for-money proposition than the MacBook Pro to begin with, and customers do not actually like the Touch Bar, then why would they start switching to the MacBook Pro?




> If the MacBook Air is a better value-for-money proposition than the MacBook Pro to begin with, and customers do not actually like the Touch Bar, then why would they start switching to the MacBook Pro?

The psychological effects of the word "Pro".


Right, but the word "Pro" existed before the Touch Bar, and as far as we can tell customers did not actually like the Touch Bar.




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