It's in the nature of capitalism to optimize and eat whatever resource is available to promote growth, companies are the result of this process and so is the forementioned EEE strategy. Noncompliance to said strategies is how you keep the sharks uninterested.
This means don't use Facebook, don't promote Facebook, don't use Facebook logins in your app, etc.
This means don't use Facebook, don't promote Facebook, don't use Facebook logins in your app, etc.