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Two things:

Network effects are real. I would not continue to use Whatsapp unless other people were on it. It got big before Facebook bought them and has dwindled (in my book) ever since. The network effect applies to a lot of things, from the internet to telephones to bars.

Addictive dark patterns are a thing. Facebook is armed with a metric asston of computational power that is all dedicated to getting you to keep hanging out on it, feeding your dopamine cycles, coaxing you in with candy, and distorting reality around you. It is in fact, these myriad reality distortion fields that is its primary path to ad revenue.

> what Facebook offers for free

Because it has hundreds of billions in its bank and sucks in tens of billions of ad revenue. Little competitors cannot do either of those.




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