On: Love this essay, I still can't (don't want to) find an appropriate way to OO.

I said "in the mainstream", not academia. I'm talking about when personnel departments heard of it and when marketing departments started labelling everything OO.

Symbolics was advertising their FLAVORS object oriented system in the mid-80s. And Symbolics was, literally, the first dot-com.

http://smbx.org/index.php/index.php?option=com_content&task=view&id=18&Itemid=76

You're bringing up a pioneer in the commercial world of OO, I'm talking about suits using the term OO without knowing what the letters stood for.