>"Embrace, extend, and extinguish" (EEE),[1] also known as "embrace, extend, and exterminate",[2] is a phrase that the U.S. Department of Justice found[3] that was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.
Link: https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...
From Wikipedia:
>"Embrace, extend, and extinguish" (EEE),[1] also known as "embrace, extend, and exterminate",[2] is a phrase that the U.S. Department of Justice found[3] that was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.