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I list two examples (as does Doctorow) of things that are pretty clearly bad for users: 1. attention marketplaces, 2: DRM. I am falling for no such trap I really don’t understand your angle there. My suggested solution to 1 is rather than try to regulate Facebook, which I agree is hand wavey, just ban the business model altogether because it demonstrably breeds machines and software that harm users. The “good guy” user attention businesses are collateral, yes, but this is a move to protect us not our ad marketplaces and the hypothesis is that the incentives just aren't aligned for there to exist a “good guy” ad platform. (If one exists please show me so I can understand the extent of any collateral harm I might be advocating.) I like this solution because it’s principled and specifically not hand wavey. The collateral seems worth it IMO. Same with DRM.



what's an attention marketplace? facebook, twitter, reddit, ok, all gone. But then advertising is attention and a marketplace, so does that mean banning all online or app based advertising? Amazon has attention and it's a marketplace, so does Etsy.


No you don’t ban by name like that.

A start might be to say: it is illegal both run a content platform and also to profit from the sale of targeted ads on your platform.

Or simply but more radically: you cannot use user data collected in the operation of a software platform in order to target advertisements to your users.

The goal would be to ban the bad incentives by eliminating the ability to profit. Yes that kills the profit. That’s the point. I don't think anybody is at war with e.g. a news site that runs an integrated ad on their headline or landing page or even a search engine that inserts its own contextual ads. We’re talking about dismantling the user content advertising platforms where the incentive becomes maximizing the time users spend on the platform.


I'm not suggesting by name, I just had no idea which platforms you think your law would target. Banning using user data to target adds is a lot more specific and actionable.

That would hurt facebook and Twitter's revenue quite badly, but it would do nothing at all to stop the toxic effects of facebook particularly. My main problem with facebook isn't targeted adds, yes I'm against their toxic attitude to privacy but it's not their most toxic behaviour. The main problem for me is the way they turn peoples feeds into firehoses of radicalising, enraging, adrenaline juicing hostility.


I guess the hypothesis is that they engage in that behavior exactly because their business depends on driving up engagement so they’ll go as far as to, as you say, show people content that pisses them off so they’ll spend an extra hour as a keyboard warrior and hopefully see an ad in there. I don’t think those incentives exist for e.g a paid phonebook.




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