Wow, you really don't understand this at all, do you? You even tell us you thought it was about something else.
I didn't know about MasterClass myself, but I have to admire the marketing genius they've shown here. Of course you can't make much money teaching people a real skill, because that's hard and most people don't want to put in the time.
However, aspiration and status-seeking are things that are much more universal, and they've figured out how to milk those. Good for them.
> However, aspiration and status-seeking are things that are much more universal, and they've figured out how to milk those. Good for them.
Sorry, I find this idea distasteful as it is very disrespectful to the "student".
The Masterclass courses are neither cheap nor short. Most of them don't seem to be very good, either. An actual teacher can provide some tailoring and motivation, as well.
Spending the same amount of time and money with a local voice coach instead of with Christina Aguilera's Masterclass (which isn't very good) is going to be far more productive for a singer.
I suspect the rest of the Masterclasses are the same.
Of course, none of this is new. The "Hot Licks" series of guitar videos did this like ... 30 years ago? And similarly, most of the videos are garbage, but a few are amazing (Jimmy Bruno and Emily Remler spring to mind--Emily Remler talking about all the stuff she did while spending an entire year to fix her "broken rhythm" (that any of us mortals would kill to have) was enlightening).
I didn't know about MasterClass myself, but I have to admire the marketing genius they've shown here. Of course you can't make much money teaching people a real skill, because that's hard and most people don't want to put in the time.
However, aspiration and status-seeking are things that are much more universal, and they've figured out how to milk those. Good for them.