There's some real value to this. I think a lot of folks on the left failed to understand that Trump is a heel, and were caught completely off-guard that every single scandal ("grab 'em by the pussy!") not only flopped, but energized his base. To this day, a lot of press seems focused on "orange man bad" without any recognition that they're supporting his political standing.
Can you explain why people would want a heel to make decisions about their lives and freedoms? I assume you’re implying that heels gain popularity through drawing emotion, but likely has an inverse correlation to being a good leader? Heels are self-obsessed generally, right?
Because the heel hurts "the other" - marginalized people - more than the average person who voted them in. They're willing to suffer a little, as long as the right people suffer _a lot_.
I'm not inclined to characterize people with radically different political views from mine... but I'd encourage you to read what Trump supporters say that they like about him and dislike about other leaders, and to take it with a lump of salt because you'll be reading the writing of his most fervent supporters and not his "median supporter." Also, I'd encourage you to read what the Trump-supporting press writes about him, and what they write about other leaders, because that's what the "median supporter" is probably consuming.
Also, something weird has happened in the wrestling world. Once upon a time, heels were booed, and faces were applauded. Today... heels are increasingly popular and faces are getting boos. I can't explain this.