The story of Facebook, Zangya, and other Web 2.0 companies is well know among us. Some of these companies are on shaky ground when it comes to things like privacy, deceit, etc. However, no matter how you put it, these companies are in the top and making a ton of money and the general public uses these sites like crazy.
They provide a "free" service with a hidden cost but to my surprise, it looks like none of the users care about any of that.
What do you guys think the role of ethics, morals, fairness, honor, honesty, and all that play in the future of the social web? Do you guys think it's alright to completely ignore the rule of ethics and do what some of the big names companies have done in order to gain user share?
Obviously, they aren't being punished when they do so by their users, so does it make it alright?
Myself, I don't like it. But then again I don't think I'll ever be rich...