Not just that. If the feature is given in an usable or other poor form. They won't use it even when they have it right there. May be its not very obvious, or complicated, or too time consuming. Design makes all the difference.
If you give them something they never needed or asked for, but it's so obvious and simple to use, they will use the hell out if it.
If you give them something they never needed or asked for, but it's so obvious and simple to use, they will use the hell out if it.