Apple has been vehemently against tracking their users from the start. Steve Jobs was adamant about it, it's even why they ditched Google Maps and developed their own mapping service starting in 2009. So Apple has a very long history to back this up, and have sunk billions of dollars into avoiding commercial entanglements that compromised their user's data.
Imagine if Apple had gone heavily into tracking back in 2009, as a lot of analysts predicted they would. They'd have been giants in the tracking industry. Imagine how much the detailed social graph of Apple users for more than a decade must be worth? They would have hauled in tens, maybe hundreds of billions. They walked away from all of that on principle.
Imagine if Apple had gone heavily into tracking back in 2009, as a lot of analysts predicted they would. They'd have been giants in the tracking industry. Imagine how much the detailed social graph of Apple users for more than a decade must be worth? They would have hauled in tens, maybe hundreds of billions. They walked away from all of that on principle.