I've written a few posts of my own like this. My biggest win in terms of SM strategy has been to actually get back on to SM to build an audience, and to schedule posts. I use Hootsuite to schedule Instagram posts over a month in advance. It's transformative in terms of user experience. I totally forget I have an SM presence because it's on autopilot. And when I do post, I don't have the constant engagement hooks confronting me that Instagram has. Instead I'm using the hootsuite calendar to just schedule stuff, and then leave it alone.
I don't work for Hootsuite and I'm sure there are plenty of other options. Also, it's not free, so there's that. But it works for me.
I don't work for Hootsuite and I'm sure there are plenty of other options. Also, it's not free, so there's that. But it works for me.