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The only no-BS tenet for business decision making is: "will this make the business money or position the business to better make money."

All the rest are n-th order effects in the decision making process. The quicker you come to grips with this, the better. Everything bends to that. It defines the rules and the exceptions to the rules for all other tenets you may derive. Having other principles is just PR to defer to so people forget what they're actually doing. "We make products to help people", "we value quality over speed", whatever. It's all a waste of time and those tenets will change depending on if it makes the business money or not.

They can provide the framework for the model of how the business makes money, your 2nd order rules you develop really do this, but from my experience, all such policies are subject to change and on a frequent basis until you find a set for the underlying driver.



There’s a point beyond which such reductions cease to be helpful.

If I wrote a personal fitness book that simply said “be healthier” or a self-help psychology book that said “Be happier”, or a road atlas that said “don’t get lost”, that probably captures the essential goal of the task at hand, but people want/need to know the specific how that the method is prescribing.

Someone who is training for collegiate sports needs different advice than a middle-age person who’s out of shape and 50# overweight. “Be healthier” isn’t enough.

Someone who has just lost a child needs different content than someone who found out their spouse is cheating on them or considering a divorce. “Be happier” isn’t enough.

Tenet statements do change from time to time as business pressures and realities change. That’s good.




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