But who sees action takers as any of those things? More sustainable living- things like recycling, biking, better agriculture, cleaner energy, etc. etc- have been all the rage for the last 30 years. Getting funding for research even tangentially related to climate change or clean energy has been easy since the 90s. The stock market goes nuts for clean energy. The idea that people aren't taking it seriously is silly to me. The problem is there are just so many more people every year, not that people don't care.