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The designers of the videogame Civilization at Firaxis said they had a 3-thirds design budget for each sequel:

* 1/3 you keep the same, keep it familiar for those who know previous games

* 1/3 you improve on iteratively, gotta make things better someplace

* 1/3 is completely new, like the borders in Civ4, or the Hex grid in Civ5. This is the risky stuff

I think it's a nice and easy heuristic, ensuring you have a stable foundation while offering opportunities for creativity, and it can apply to many other fields than game design.



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