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Now that's a landing page. It had just enough information on the first page, and easily led into the more detailed info in the sidebar navigation. If I was on a Mac and was remotely interested in trying a new editor, I might well have stuck my address in there. As it was, it still drew me in enough to poke around. Well done.



On the other hand the clear list of features made me realize it offers nothing I don't already have or want.


But that's a good thing. If you had signed up with high hopes, expecting something else, and then the product disappointed you, then you might write a bad review/blog post etc. potentially turning away other users who might have liked the features[1].

So if the features don't appeal to you, it's good in the long run for the creator to not have you as a beta user.

[1] the counter argument is that any publicity is good publicity :)


Indeed, I almost put my e-mail in and I don't even own a mac.




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