On: I Want To Unsubscribe, Not "Manage My Preferences"

[mmahemoff]

I wrote up some ideas on best practices for unsubscription recently, after trawling through my inbox to clear the clutter. http://softwareas.com/best-practices-for-mailing-list-unsubs...

If you're doing one-click unsubscribe, a smart practice is showing a message with other ways to stay engaged, e.g. Twitter ... and providing a one-click undo (ie re-subscribe).