Except for that virtually every single one of the biggest problems we face is a marketing problem, rather than an issue where we don't have the science or technology:
global warming, education reform, prison reform, the national debt, healthcare, literacy, food production, biodiversity, etc.
Marketing is probably the single most important career there is right now, and if there's any hope of humanity making it through the next thousand years then it'll almost certainly be due to improvements in our ability to market things rather than new technology.
You're making the leap from "every big problem we face is a marketing problem" to "and the solution is to track users in minute and excruciating detail".
I can accept that there are ideas which are critical to the survival of the human race and/or modern civilization, which require mass education, and utterly reject your conclusion.
But here's the problem - on a whole, no one is paying marketers to solve these problems. Marketers make their money by shilling for products that are the opposite of the issues you listed above.
For example, a newly minted MBA in Marketing needs to pay back school loans. Who has the money to pay them? Who has the job that will bring the most prestige and future earnings? The local farm selling grass-fed beef and organic products or P&G selling highly processed foods that are destroying the environment?
The marketer is going to take the P&G job and then spend their time and brainpower convincing people to buy even more processed crap.
Marketer is not a well-defined class. People who market may not identify as such- many don't even know they market. Marketing is just a word, a neat little box, it contains exactly and only what you want. While you have a lot of bile for marketers behind closed big corporate doors (and I agree they deserve much of this derision) the fact of the matter is, you always have a choice: stop buying their shit. It may take a lot of work to cut through all these layers of bullshit, sure, but ask yourself what it is about marketing which really makes you mad? Marketing, ads, or that you can't yet see through/around/past it enough to stop falling for exactly the traps marketers set?
HAVE A DOWN-VOTE! --A big, fat, and ugly DOWN-Vote!
At this moment, you're probably mad and probably wondering what you did
wrong as well as wondering if I'm just being an asshole. You're also
looking at the score of your post and wondering why it is what it is;
"Did he down-vote me and someone else up-voted me? Or is he just trying
to make a point?"
I was just making a point, so no, I did not actually down-vote you. The
thing is, you and many others have fallen, "For exactly the same traps
marketers set." The trap, even if entirely fake, is the reason for the
your initial anger, confusion and pondering.
This is an odd and harsh way of both supporting your point and refuting
it. You are only human, so you'll get angry if you fall for a trap. None
the less, you are correct; often the answer is to stop interacting with
or buying from those who would try to trap you, but unfortunately, you
do not always have the choice until after the fact.
> Except for that virtually every single one of the biggest problems we face is a marketing problem, rather than an issue where we don't have the science or technology.
Interesting point, and I agree.
> if there's any hope of humanity making it through the next thousand years then it'll almost certainly be due to improvements in our ability to market things rather than new technology.
If by our ability you mean progressives/the left, then I agree. Surely marketing per se is at best a neutral force.
global warming, education reform, prison reform, the national debt, healthcare, literacy, food production, biodiversity, etc.
Marketing is probably the single most important career there is right now, and if there's any hope of humanity making it through the next thousand years then it'll almost certainly be due to improvements in our ability to market things rather than new technology.