>Creating a product listing takes an hour and the product manager can do it, it hardly qualifies as marketing. If you argue that counts as marketing then sure, but I'd argue that creating a product listing is a part of creating the product, a product isn't ready until consumers can access it.
It doesn't matter who does it, it's still marketing. Per definition.
Unless a listing for you is a list of technical product specs. Dimensions, weight, number of screws, power consumption, then that's barely a listing, it's just a list of technical specs. When you're creating your listing on Amazon you have dedicated fields for product specs though.
I surely wouldn't enjoy launching a Nails or Screws brand to sell on Amazon.
>Also, you can't buy a product without engaging in some form of product listing. If that disqualifies you from being affected by marketing then it is impossible by definition to be unaffected by it, so this whole discussion is nonsense.
That's my point. It's not nonsense it's simply how things are organized. Marketing, Sales, Customer Support, Product Development, R&D, Accounting, etc etc.
Who deals with customers post purchase? Customer Support. Who develops new products? Product Development/R&D Who deals with direct sales? Sales. Who deals with communication? Marketing. Is it linear, and always like this in every company? Of course not, still the disciplines are there and fit into each bucket. A single founder does everything on it's own, he is wearing all the hats.
>Instead it implies that you make irrational decisions based on marketing material you have seen, because otherwise it is just a null statement since it is true by definition.
I never said it's irrational, you're the one that is implying that. People aren't dumb, and advertising isn't a magic bullet that takes control of minds, yet everyone is still subject to influence.
Maybe it's the case that you simply underestimate the decisions that are made, and how effective they are.
It doesn't matter who does it, it's still marketing. Per definition.
Unless a listing for you is a list of technical product specs. Dimensions, weight, number of screws, power consumption, then that's barely a listing, it's just a list of technical specs. When you're creating your listing on Amazon you have dedicated fields for product specs though.
I surely wouldn't enjoy launching a Nails or Screws brand to sell on Amazon.
>Also, you can't buy a product without engaging in some form of product listing. If that disqualifies you from being affected by marketing then it is impossible by definition to be unaffected by it, so this whole discussion is nonsense.
That's my point. It's not nonsense it's simply how things are organized. Marketing, Sales, Customer Support, Product Development, R&D, Accounting, etc etc.
Who deals with customers post purchase? Customer Support. Who develops new products? Product Development/R&D Who deals with direct sales? Sales. Who deals with communication? Marketing. Is it linear, and always like this in every company? Of course not, still the disciplines are there and fit into each bucket. A single founder does everything on it's own, he is wearing all the hats.
>Instead it implies that you make irrational decisions based on marketing material you have seen, because otherwise it is just a null statement since it is true by definition.
I never said it's irrational, you're the one that is implying that. People aren't dumb, and advertising isn't a magic bullet that takes control of minds, yet everyone is still subject to influence.
Maybe it's the case that you simply underestimate the decisions that are made, and how effective they are.