That's because this article was written by a company that ghost writes articles for tech companies for content marketing purposes. Paddle.com is the beneficiary of this content, and HSG is the marketing company that wrote this article. So, yeah, of course it's thinly veiled product marketing and misses quite a bit of detail while gently pushing a SaaS solution for revenue growth that happens to be tailored to the small B2B or B2C SaaS company. I guess the content writers do a good job because this sort of advertorial is quite subtle and looks genuine. Indeed the website that this is hosted on is just a means to gather email subscriptions for product promotion as well as content marketing SEO juju.
