Say I search for a chicken piccata recipe. Which pays Google more:
- a static blog from 2003 without ads but an excellent recipe
- a YouTube video or promoted article with ads enabled who paid Google to feature them on this query and who will allow other advertisers to market to me on their site
You might say “well they already paid Google so Google is making money either way,” but people will only continue putting money into Google ads if there is a good return for them, ie more views or more money. So Google has material interest in returning results to advertisers, more so than they do on pointing me to a better chicken piccata recipe.
- a static blog from 2003 without ads but an excellent recipe
- a YouTube video or promoted article with ads enabled who paid Google to feature them on this query and who will allow other advertisers to market to me on their site
You might say “well they already paid Google so Google is making money either way,” but people will only continue putting money into Google ads if there is a good return for them, ie more views or more money. So Google has material interest in returning results to advertisers, more so than they do on pointing me to a better chicken piccata recipe.