People want justifications for their choices. Being able to point at reasons why x is better than y makes us feel better about the choices we make. That's why you buy the gizmo that can do 6 things rather than 2 - it's easier to justify in your mind.
We analyze the benefits and costs of our choices, but only on some specific metrics. We remain (sometimes intentionally) blind towards what we might not know. And if others justify things the same way, then we feel more secure in our choices.
If everyone says that x is green and green is better then we believe it. We don't question whether it's actually better. Eg promises of recycling vs actual recycling.
We analyze the benefits and costs of our choices, but only on some specific metrics. We remain (sometimes intentionally) blind towards what we might not know. And if others justify things the same way, then we feel more secure in our choices.
If everyone says that x is green and green is better then we believe it. We don't question whether it's actually better. Eg promises of recycling vs actual recycling.