We struggled a lot to realize that complex offline operations are a much better fit for us. In the beginning we're trying to help "Any company with any problem", and we ended up building nothing for no one. That’s when we saw that our clients with really tough operational problems were extracting great value from all the features we offer. We saw this fit had two parts: the operations being complex and them being offline. The reason we focus on complex operations is because easy problems don't actually need a tool. For a small company without ops problems, spreadsheets or paper sheets will usually do the job. The offline part is because we built Jestor to run on any mobile device from day 1 (as any modern application should). And "real world problems' need to have the data on the field, not only on computers.
