Let's say company A sells laptops such that 1 out of 1,000 of them blow up due to a defective battery. Company B sells laptops such that 1 out of 100 blow up.
You can say that company A's product is 10x better. But, it doesn't mean that company A's product is good. It just isn't the worst.
How does that statement even have a basis? How else can you benchmark anything? You need SOMETHING to base your placement on.
Past performance even, which was considered in that article. How can we award gold medals if there is no competition to base that award upon?